State Wolfpack
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The Idea For Kollector Was Launched By Co-founders Derwa And Recording Studio Owner Pascal Flamme ; In December Last Year, The Two Founded The Company And Started Doing Research On The Radio Airplay Tracking.
BRUSSELS Less than a month after Dominique Derwa presented Kollector at the World Copyright Peak in Brussels, the cutting edge airplay-tracking system is monitoring more than 1,500 stations in 52 nations across the world. The latest additions to the Kollector database include some forty German and sixty South American stations.
The idea for Kollector was launched by co-founders Derwa and recording studio owner Pascal Flamme ; in December last year, the two set up the company and began to do research on the radio airplay tracking.
After a demonstration of Kollector, Universal Music Belgium decided to submit a number of track titles as a test case for the new system.
"With the Nielsen Music Control system we are provided weekly lists of most-played songs on the radio in Belgium, with separate information for Flanders, Wallonia and the whole country, assembled as an airplay chart," declared Patrick Guns, promoting and sales director with Universal Music Belgium.
"With Jessie J, we have a new signing with cross-border potential and already a number-one airplay hit ['Price Tag'] under the belt and a new single, 'Nobody's Perfect,' just out ; this is an interesting artist to follow the global airplay," said Guns.
"And it works. Kollector permits us to see precisely when, for example, Q-Music in Holland gave "Price Tag" a spin, or when NRJ France played LMFAO's 'Party Rock Anthem,' another Universal release."
Guns said the system, with accurate airplay info, permits Universal music to prepare promotion campaigns. As an example, if a specific track is gaining airplay on numerous stations in France, where many Belgians spend their summer holidays, a label may decide to push the track to Belgian stations too.
"But too much info might be a disadvantage," expounded Guns. "When a single station in Australia, for instance, is playing one of our tracks, we may make a decision not to base a promotion campaign on this. On the other hand, with Universal Music's vast back catalog, we now see that so-called conventional hit-radio stations were playing rather a lot of Bon Jovi's older songs ahead of the band's concert here in July. A bit of preparation and homework for radio promo folk could bring excellent results with the Kollector information.".
Christoffel Cocquyt of Gentle Management is the chief of Warner Music Benelux recording artist Selah Sue. He was invited for a beta-test of the system 3 months back and submitted some a hundred songs to Kollector.
"It is a great tool, particularly when domestic artists go abroad," expounded Cocquyt. "Selah Sue's eponymously titled album licensed for double platinum here and is charting in France, the Netherlands and Italy. It's a pan-European release and Kollector is providing us with satisfactory info on airplay action."
Cocquyt gathers that rights administration may have been Derwa and Flamme's primary goal, but he is convinced that Kollector holds more advantages for artists, labels and executives.
"Selah Sue played shows in Munich and Berlin last week, and the results started dropping in shortly after. What you see is correct information and that is what counts," he announced. "The Kollector data also put the idea of 'rotation' in a different perspective, when the quantity of plays should be available to label promo people."
Kollector could also help fine-tuning promotion efforts.
Cocquyt cites the example where, during summer festivals, radio stations make an application for backstage interviews. With Kollector, executives can build a real profile of a station before approving an interview.
"The one thing I'd love to see with Kollector is that, while today we can follow singles airplay worldwide , it would be fascinating to view an overall profile of an artist : Where are they playing Selah Sue's singles? That will be great," he said.
FOR RADIO
At press time, rock radio stations were not trialling Kollector, but Derwa said that, once the database contains enough titles, the system could ease administration of airplay reporting. Kollector could generate airplay lists mechanically to provide to performance rights collection societies.
Johan Notenbaert, head of music at Q-Music and JOEfm asserted that now the airplay lists are generated from their Dalet 5.1 playout system and those logs are forwarded to Sabam, the Belgian author's rights society, weekly. "We have an airplay ranking list, but only for internal use," Notenbaert expounded.
Now, Kollector is offering a free trial version of the system thru its website ; Derwa wants to launch a commercial version by year-end.
"Our last promotional strategy is in full development, but the idea is that we'll charge credits for each song clients want to follow. The more credits clients buy, the less expensive they come and the more songs are monitored worldwide," he announced, writes radioworld.com.
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12 NCAA North Carolina State Wolfpack Wind Up Musical Christmas Nutcracker $49.99 North Carolina State Wolfpack Musical Nutcracker Item #25552 Officially licensed merchandise Get into the holiday spirit with this NFL themed musical nutcracker Nutcracker moves its mouth and arms while playing The Nutcracker Suite Adorned in your favorite NCAA team colors and logo. Dimensions: 12 H x 5 W Material(s): wood Image shown is Alabama Crimson Tide. Ad is for North Carolina State Wolfpack |
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12 NCAA North Carolina Wolfpack Animated Rock & Roll Santa Claus Figure $39.99 North Carolina State Wolfpack Rock & Roll Santa Claus Item #13559 Officially licensed merchandise Animated Santa does the touchdown victory dance! Santa is dressed in your favorite team's official colors and logo. Santa plays the song Shout Requires (3) AA batteries for operation (batteries not included) Features of Santa decoration: Dimensions: 12 H Material(s): Cotton blend/plasticEach animated |

